In fact there are a few well-known logos which are either boring, average or in some rare cases downright ugly, but you'll never know which ones because I'll always refrain from pointing them out publicly, as it would serve no purpose whatsoever. As competent as you may be, this is arrogant to say the least. While their intentions may be genuinely sincere in some cases, you don’t take it upon yourself to evaluate other people’s work unless you are implicitly asked. There are entirely too many graphic designers and marketing experts out there doing that under the guise of “helping” others. I would never use another artist’s work to promote myself, nevermind without their express permission. Unless I’m specifically asked to do so and even then, it would be a private process between the person asking and myself, and no one else. I will find the solution, and it will kick ass. I say *would* because this situation has never occurred in more than 27 years of creating logos, and I have the utmost confidence in my abilities as a logoist. Of course if I realized during the process that I can't deliver the result I'm paid for, then I would simply terminate the project and the client would ultimately end up paying nothing (that's zero, including the reimbursement of the small deposit I ask for at the start, which is normally NOT refundable). Yes, I do impose a time limit on a project, but I'm very generous in that regard, even with revisions. This can take anywhere from a few days to a few weeks. After this is determined, I'm off with the information provided and my creativity and research take care of the rest. Since I charge an all-inclusive fee for a project, the only true variant which needs to be established is the budget I'll be working with. Well, this obviously depends on a multitude of factors, not the least of which is the client's total satisfaction. And to be clear, YES, any of my logos will rival any other created by prestigious firms, so if paying more means elevated status, you can always say what you want.just don't show them the invoice!.I won't mind! I just know that in the end, I'm perfectly content charging these prices to Pfizer or Marvel Studios as I am to a local coffee shop or hair salon. Corporations willing to pay this much money for a logo can entirely afford it, but at the same time, why would they? Is this a clout thing?.I don't know. While the logo plays a pivotal part in defining an identity (and consequently its brand), I've always maintained that genius and greed must not be tethered, so that creativity doesn't become overpriced. While I fully understand the reasons why a top marketing or graphic design firm will charge upwards of $30 000 for a logo, I still can't bring myself to bill those kinds of amounts, even though my work delivers the same results. If you consider that a logo is supposed to be a long-term expense/investment for an entity/project, it becomes clear that my prices are extremely reasonable. Actually my pricing hasn't changed all that much in 25 years, just the way I scale it now. These are the prices I'm comfortable with. Oh and I also love fried foods, sugar-free Red Bull, and gummy bears (them little cola bottles are awesome!)-everything a growing boy needs for a healthy and productive creative process without boundaries! I let minimalism, symmetry and simplicity guide my process, and every single project I undertake is driven by vision, passion and pride (that's FIERTÉ, in French). I don’t do it because I have to, I do it because I love to. Fast forward to 1995, when I was introduced to the awesome world of digital creation through graphic design software, buying my first PC, a powerful $5000 NEC 486! Finally! Pixel-perfect designs! While I have worked on many types of enterprises throughout my life that have nothing to do with logos-and I still do-the one constant thing has effectively always been the creation of them. I guess being a perfectionist goes back far for me. At five years old I was already obsessed with professional sports teams’ logos, always trying to reproduce them by hand but not quite succeeding to my satisfaction. Breathing too, but that’s true for everyone or else we die. AS FAR BACK AS I CAN REMEMBER, logos were my thing.
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